What’s the first thing you do before you cross the road?
Hopefully, you look left and right first!
To make sure you get to the other side of the road safely.
Each time you accomplish this safely, you are able to continue about your business rather gracefully.
Within your social media efforts, market research will be what dictates how you move forward and what your first steps should be.
Learn The DNA Of Your Market
…And really its Keywords.
Every market has it’s own queries and keywords that are regularly used on social media and within the industry.
A great example to use is ‘Digital Marketing’.
From doing my own market research, here are some of the main terms that I discovered:
- Digital Marketing
- Email Marketing
- Social Media
… and then within each category you can discover more keywords. For social media you have:
You could even take it a tier further and say that within Instagram there is:
- Instagram Influencer
- Insta Stories
And within each of those you can easily deduct so many more!
Applying this to your industry will definitely make it easier to understand which step to take.
It’ll Increase Your Engagement
Taking part in relevant topics of conversation on social media will help to boost your level of engagement.
You will be ranked as more relevant within the social media platforms and earn the right to be promoted to a larger audience.
More people discover your brand, increasing the chances of engagement from new prospects – creating new potential lead opportunities.
Whilst this may look and sound exciting, it is important that you stay active within the right topics of conversation to be relevant.
The lest relevant your content is, the less your level of user engagement will be.
You’ll Discover More Social Listening Tools
…One of which is really important…
The keys to discovery which ties up very nicely with keywords.
There are an unbelievable amount of hashtags that are used and created regularly.
If there was ever an effective way to learn more about your target market it’d be through the use of keywords.
People use them all the time and it helps to determine the current trends on social media.
Anybody or anything that gets involved could be a potential prospect for your business.
And if this doesn’t convince you enough…
Think about real life conversations – nobody talks about the same thing over and over again, and theres nothing worse than speaking to somebody uninteresting.
The topic of conversation will forever be changing and by doing market research first, you’ll always be able to stay relevant…
Boosting your social media strategy direction and success.